InvestingTips360

  • Home
  • Recent Posts
  • Beginner’s Guide
  • Top Brokerage Firms
  • FAQ
  • Privacy Policy

Ally Invest vs TD Ameritrade Comparison Review

In this Ally Invest vs TD Ameritrade comparison, we will review the two companies by putting head-to-head all the important facts and stats needed to make an informed decision about your future online broker.

Ally Invest vs TD Ameritrade: Popularity

QueryAlly InvestTD Ameritrade
Number of users (approximate)388K12m+
Website traffic (estimated)16m25.2m
# results on web50m7.3m
Search volume Google70K673K
Twitter followers43K141K
FB followers342K375K
How popular on mainstream media?MediumHigh
Negative media?LowMedium
Notable awardsNone, but Ally Bank has consistently received awardsBest Broker for Stock Trading Platform and Research

Right from the start we can see the big difference between the two companies as Ameritrade has almost 30 times more customers than Ally Invest. Sure, the two have different pasts and TD Ameritrade has an advance of almost 30 years in the market.

Ally Invest vs TD Ameritrade: User Rating

QueryAlly InvestTD Ameritrade
# users rated on user platforms60 on TrustPilot, 1 on SiteJabber69 on TrustPilot, 17 on SiteJabber
Percentage of positive reviews out of user reviews7%20%
Common complimentsHelpful and secure.Easy to use platform, great interface, good tools.
Common complaintsUnreliable customer service.Bad customer service, long wait to speak to support
Positive feedback on Twitter?Great research and tools.Great features and powerful tools
Negative feedback on Twitter?The app is buggyComplaints about the thinkorswim platform
App rating (summary)Almost 100 reviews with an average rating of 2.35 / 5Over 45K ratings and 4.5/5 score on Apple store

The feedback online is very similar and both companies are praised for their great features and tools, and, on the other hand, blamed for their not so great customer support.

Ally Invest vs TD Ameritrade: Background Information

QueryAlly InvestTD Ameritrade
Company public/privatePublicPublic
Revenue Data–$1.48 billion on Q2 of 2020
CEO and bioJeffrey J. Brown – Prior to being named CEO, Brown was president and CEO of Ally’s Dealer Financial Services business where he oversaw the company’s auto finance, insurance and auto servicing operations.Steve Boyle, He is a professional member of the American Institute of Certified Public Accountants that worked previously for Banknorth and Barnett Banks
Number of employees87009,183
Notable investors (private companies)NoneNone

Even though both are public companies, we couldn’t find any info about the revenue data for Ally Invest. But, we are sure that they don’t come close to the revenue TD Ameritrade generated this year. $1.48 billion on Q2 of 2020 alone is an impressive number.

Ally Invest vs TD Ameritrade: Security

QueryAlly InvestTD Ameritrade
HTTPS CertificateYesYes
2FA ?YesYes
Device monitoring?YesYes
New device extra security?YesYes

The standard security measures are implemented by both companies, as it is for the majority of brokers in this day and age.

Ally Invest vs TD Ameritrade: Fees & Offering

QueryAlly InvestTD Ameritrade
Account minimumNoneNone
Account fixed feesNoneNone
Fractional shares?YesNo
Margin costsVariesVaries
ETF buying feesNoneNone
Stock buying feesNoneNone
Option buying fees$0.50 per contract traded$0.65 per contract
Short selling feesNoneNone
Futures buying feesNone$2.25 fee per contract
Future options buying fees–$2.25 fee per contract
Cryptocurrency feesNot availableNot available
Fixed income feesNone$1 per bond or CD on secondary transactions
Mutual funds feesNone$49.99 per trade for no-load mutual funds and $0 for load mutual funds.

Very similar on the fees structure, but Ally Invest offers also fractional shares which is a big positive for small time investors and those with small budgets. We’ve seen many other companies allowing fractional shares and this starts to be a trend. If TD Ametritrade don’t start allowing this also, they might end up loosing a lot of potential new customers.

Ally Invest vs TD Ameritrade: Trading App

QueryAlly InvestTD Ameritrade
Android app # installs5K+1m+
Android app # reviews187K
iPhone app # reviews7847.6K
Android app rating2.3 / 53.4 / 5
iPhone app rating2.4 / 54.5 / 5
Common compliments on appApp is responsive and fast.Easy to understand and operate, lots of useful functions
Common complaints on appApp crashes a lot.Laggy, buggy platform
Weighted average app rating2.35 / 54 / 5

From the table above we can clearly see that Ally Invest is not really putting effort in their app and the numbers show exactly that. On the other hand, TD Ameritrade has a more popular mobile app with a positive rating on both app stores.

Final conclusions:

From this Ally Invest vs TD Ameritrade comparison we can clearly see that Ally Invest is the smaller broker but can be a good choice for those with small budgets because they allow the buying of fractional shares. On the other hand, if you want a bigger broker to handle your investments, you are going to choose TD Ameritrade.

Meet InvestingTips360 I Contact Us I Site Disclaimer

Copyright © 2023 InvestingTips360