E*TRADE provides a well-rounded offering to its users, backed by a robust trading platform and easy to use website. In this E*Trade review, we will show you all the stats you are interested in and more. A good choice is always an informed choice.
Popularity
E*Trade has a big notoriety in the market and is frequently regarded as having the best and easy to use web platform for trading. Fact that was awarded in 2020 by a big media outlet in the space.
User Rating
Being popular means you have a lot of customers. Having a lot of clients means that sometimes, when downtimes happen, a lot of people will get irritated. That’s why some of the ratings are more about the upsetting downtime, and not so much about the platform itself.
Background Information
| Company public/private | Public | https://en.wikipedia.org/wiki/E-Trade |
| Revenue Data | $3.145B annual revenue for 2019 | https://www.macrotrends.net/stocks/charts/ETFC/e*trade-financial/revenue |
| CEO and bio | Mike Pizzi – Over 12 years working in the company where he was also the CFO and Chief Risk Officer | https://www.linkedin.com/in/michael-pizzi-9a8065b3/ |
| Number of employees | 4,000 in 2018 | https://en.wikipedia.org/wiki/E-Trade |
| Notable investors (private companies) | E*TRADE was acquired by Morgan Stanley for $13B on Feb 20, 2020. | https://www.crunchbase.com/organization/e-trade |
Security
You can rest assure that your money and important information are safe with E*Trade because they take security very seriously.
| Query | Answer | Reference URL |
| HTTPS Certificate | Yes | https://us.etrade.com |
| 2FA ? | Yes | https://us.etrade.com/security-center |
| Device monitoring? | Yes | https://us.etrade.com/security-center |
| New device extra security? | Yes | https://us.etrade.com/security-center |
Fees & Offering
E*Trade provides a large selection of investing instruments with zero fees. And for the transactions that they do charge, the fees are kept to a minimum.
Trading App
The official account is replying to most of the reviews, good or bad, which is always a good thing to see. Maintaining a close relation with your users can only improve the client experience.
Final conclusions: E*Trade is the right option for many
E*trade seems to be the right option for many investors that look for a good and stable online broker. If they will include in their offerings cryptocurrencies and fractional shares, it will surely become a top contender for the best online broker overall.