Fidelity is considered one of the best online brokers and is seen as a force in the market. In this Fidelity review, we will show you all the details you need to make your own decision. From fees to background information about the parent company, everything will be displayed in the tables below alongside their references.
Fidelity Popularity
Fidelity is a very popular online broker and you can see that in the huge number of active users and interest in its brand on Google. 2020 has been an year that saw Fidelity win 2 first place awards from reputable media outlets in this niche.
User Rating
Users have an overall positive sentiment towards Fidelity and even if sometimes people complain about the old feeling interface, the positives always overcome the negatives.
| Query | Answer | Reference URL | Date |
| # users rated on user platforms | 2 on TrustPilot, 17 on SiteJabber | https://www.trustpilot.com/review/fidelity.com https://www.sitejabber.com/reviews/fidelity.com | 18 Aug 2020 |
| Percentage of positive reviews out of user reviews | 26% | https://www.trustpilot.com/review/fidelity.com https://www.sitejabber.com/reviews/fidelity.com | 18 Aug 2020 |
| Common compliments | Great customer support and research reports | https://www.trustpilot.com/review/fidelity.com https://www.sitejabber.com/reviews/fidelity.com | 18 Aug 2020 |
| Common complaints | The system and user interface antiquated | https://www.trustpilot.com/review/fidelity.com https://www.sitejabber.com/reviews/fidelity.com | 18 Aug 2020 |
| Positive feedback on Twitter? | People appreciate the charts, research ideas and feeds | https://twitter.com/fidelity | 18 Aug 2020 |
| Negative feedback on Twitter? | Lately the support seems overwhelmed and is hard to respond | https://twitter.com/fidelity | 18 Aug 2020 |
| App rating (summary) | Over 1.36m reviews with an average 4.65 / 5 rating | https://play.google.com/store/apps/details?id=com.fidelity.android https://apps.apple.com/us/app/fidelity-investments/id348177453 | 18 Aug 2020 |
Background Information
With almost $21 billion in revenue for 2019, Fidelity is still a private company and has grown to this size without any big outside investors. Abigail Johnson (CEO) & family have 49% of the company, and the current & former employees 51%.
| Company public/private | Private | https://en.wikipedia.org/wiki/Fidelity_Investments |
| Revenue Data | $20.9 billion in 2019 | https://www.ft.com/content/e863cc88-5d6a-11ea-b0ab-339c2307bcd4 |
| CEO and bio | Abigail Johnson – completed an MBA at Harvard Business School and since 2014, she has been the president and CEO. | https://en.wikipedia.org/wiki/Abigail_Johnson |
| Number of employees | 50,000+ | https://en.wikipedia.org/wiki/Fidelity_Investments |
| Notable investors (private companies) | None | https://en.wikipedia.org/wiki/Fidelity_Investments |
Security
| Query | Answer | Reference URL |
| HTTPS Certificate | Yes | https://www.fidelity.com |
| 2FA ? | Yes | https://www.fidelity.com/security/extra-security-login |
| Device monitoring? | Yes | https://www.fidelity.com/security/monitor-your-accounts |
| New device extra security? | Yes | https://www.fidelity.com/security/monitor-your-accounts |
Fees & Offering
The Fidelity fees are low and rare, the company moving in the way of zero fees and making it as easy as possible for any kind of trader or investor to start trading online.
Trading App
The Fidelity trading app is one of the most popular on the Apple app store with over 1.3m reviews with an average 4.8 / 5 rating.
Final conclusions:
Fidelity Investments has a long history in providing investing services and has continued the growth even in the online medium. It’s on of the very few investment firms of this size that is still private and without any outside investors. This is a rare thing to see in modern times.