With a big selection and very low fees, Vanguard is consistently featured as one of the best brokers. Read this Vanguard review and see why it is a good choice for long-term investors.
With over 30 million users, Vanguard will always be featured in as one of the top brokers. That popularity is easily seen in the news media outlets as well as their presence on social media.
|Number of users (approximate)||30m+ as of January 31, 2020||https://about.vanguard.com/who-we-are/fast-facts/||20 Aug 2020|
|Website traffic (estimated)||23.3m||https://www.similarweb.com/website/vanguard.com/||20 Aug 2020|
|# results on web||112m||https://www.google.com/||20 Aug 2020|
|Search volume Google||1.22m||https://searchvolume.io||20 Aug 2020|
|Twitter followers||302K||https://twitter.com/Vanguard_Group||20 Aug 2020|
|FB followers||224K||https://www.facebook.com/Vanguard||20 Aug 2020|
|How popular on mainstream media?||High||Yahoo Finance, Financial Times, Barron’s, WSJ, Forbes||20 Aug 2020|
|Negative media?||Very low||https://violationtracker.goodjobsfirst.org/parent/vanguard-group||20 Aug 2020|
|Notable awards||2019 U.S. Morningstar Award for Investing Excellence for Exemplary Stewardship, Best New U.S. Equity ETF, Best New International/Global Fixed Income ETF, Best New Active ETF||https://pressroom.vanguard.com/news/Press-Release-Vanguard-Receives-Exemplary-Stewardship-Award-051019.html|
|20 Aug 2020|
Vanguard User Rating
|# users rated on user platforms||45 on SiteJabber||https://www.sitejabber.com/reviews/vanguard.com||20 Aug 2020|
|Percentage of positive reviews out of user reviews||91%||https://www.sitejabber.com/reviews/vanguard.com||20 Aug 2020|
|Common compliments||Good investment platform, low fees||https://www.sitejabber.com/reviews/vanguard.com||20 Aug 2020|
|Common complaints||Sometimes poor customer service||https://www.sitejabber.com/reviews/vanguard.com||20 Aug 2020|
|Positive feedback on Twitter?||Great information and analysis||https://twitter.com/Vanguard_Group||20 Aug 2020|
|Negative feedback on Twitter?||Hard to receive help from support||https://twitter.com/Vanguard_Group||20 Aug 2020|
|App rating (summary)||Almost 5K reviews with an average rating of 3.1 / 5||https://play.google.com/store/apps/details?id=com.vanguard|
|20 Aug 2020|
Vanguard Background Information
|Revenue Data||$48.5 billion in Q1 of 2020||https://www.marketwatch.com/story/vanguard-blew-away-the-competition-in-q1-fund-flow-data-show-2020-04-03|
|CEO and bio||Mortimer J. Buckley – earned a BA degree in economics in 1991 from Harvard College and an MBA degree in 1996 from Harvard Business School||https://en.wikipedia.org/wiki/Mortimer_J._Buckley|
|Number of employees||17,600||https://en.wikipedia.org/wiki/The_Vanguard_Group|
|Notable investors (private companies)||None||https://www.crunchbase.com/organization/vanguard|
All the standard security measures are available on Vanguard as well, but also some that are not for some of the competitors.
|New device extra security?||Yes||https://investor.vanguard.com/security-center|
Vanguard Fees & Offering
Vanguard provides zero fees on most types of trades and small fees on everything else.
Vanguard Trading App
The app seems to be working ok, when you get used to the old looking interface. But people are complaining about some features that are available for the competitors.
|Android app # installs||1m+||https://play.google.com/store/apps/details?id=com.vanguard|
|Android app # reviews||4756||https://play.google.com/store/apps/details?id=com.vanguard|
|iPhone app # reviews||29||https://apps.apple.com/us/app/vanguard/id1433920498|
|Android app rating||2.1 / 5||https://play.google.com/store/apps/details?id=com.vanguard|
|iPhone app rating||4.1 / 5||https://apps.apple.com/us/app/vanguard/id1433920498|
|Common compliments on app||Easy to use and navigate once you get used to it.||https://play.google.com/store/apps/details?id=com.vanguard|
|Common complaints on app||No fingerprint support, the app feels dated.||https://play.google.com/store/apps/details?id=com.vanguard|
|Weighted average app rating||3.1 / 5||https://play.google.com/store/apps/details?id=com.vanguard|
Vanguard is popular and it’s pretty easy to understand why. From the low fees, security and huge selection of stocks and mutual funds, Vanguard will continue to be a top choice for many investors.