InvestingTips360 is a place where new investors turn to for easily digestible, easy to understand, and trusted information and strategies about how to profitably invest in the stock market. Each article is self contained, and focuses on a single idea/tip for how to successfully invest.
An important part of the site’s articles are their readability and conversational tone. Imagine for a second that you’re talking with a close family member and they ask for your advice about how to invest in stocks. They do have a little bit of knowledge about how the stock market works, but they’re coming to you for expert advice. How do you explain this to them so they’ll easily understand it? This is how you should think when you’re writing for the InvestingTips360 audience.
Here are a few other key points to keep in mind while writing…
Informal & Authoritative Tone
- You are the investing expert and you should speak as such. Remember, you are a helpful tutor providing expert guidance to the reader.
- Never assume readers know a fact—sometimes a piece of information that’s obvious to you is the one thing the reader has been seeking to understand. Don’t take anything for granted.
- The writing should be conversational, avoiding lengthy, complex sentences. Grammar can be a bit loose. For example, some sentence fragments may be acceptable if the usage is common and acceptable in conversation. However, don’t use sloppy grammar without purpose and don’t use too many short paragraphs.
- Write in a concise and direct manner. All articles should aim for clarity.
- Use examples wherever possible to state your point.
Easy to Read
- InvestingTips360 articles are meant to be easy to get through. If you find yourself using too many big & complex words, go back and try to think whether it would make sense to use simpler language.
- Use heads and subheads liberally to separate ideas within an article.
- Include tables or charts if they will help the reader reference or remember key information. (If you have a table or chart you’d like to include in your post, but don’t want to take the time to create the table, send a pic or link to the chart to me at firstname.lastname@example.org and I’ll create/format it into your post for you)
Pretend That You’re Writing a Dummies Book
If you haven’t read a Dummies book, we highly suggest heading to the bookstore and flipping through one. They’re easy to understand, and include lots of examples to provide clarity about whatever is being taught. This is also the type of audience we’re trying to teach!
Use Google Authorship To Increase Post Exposure
Google authorship is a great way to increase the exposure of your investing tip, and all writers should have a Google + account to link their article to. Webpages with Google authorship implemented are found to have higher click through rates in search engines, and more credibility because readers can see who wrote the post.
If you haven’t yet implemented Google authorship on a post before don’t worry – when the time comes we’ll help you set it up. It’s quick and very easy to do.
The ideal post length is long enough to provide clear, meaningful, and helpful information about the given investing topic, but not so long that it takes any more than a few minutes to read. You’re not writing a book for every topic. The goal is to write natural without counting every single word to make sure you’re staying within a strict range. That being said, most posts will probably be in the range of 600 – 2,000 words in length.
Here are a couple example posts to see all of these elements put together…
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